Club Atletico Mineiro liven up their kit launch - by having models take their kit off
Atletico Mineiro were forced to settle for second place in last season's Brazilian Serie A - but they are certainly winning when it comes to kit launches. The Belo Horizonte-based side found the perfect formula for nailing the launch of their new 2016-17 strip, commissioning a number of models to parade the latest design on the catwalk. As well as showing off the black and white striped Caixa sponsored shirt the underwear models also showed off other parts of the club's latest clothing line.
Kit launches are often very dull affairs. Once you've seen your team's new shirt, do you REALLY need to see a player walking around in it? Probably not. So what can a club do to make their big unveiling interesting?
They could follow Juventus' example and attempt to scare the bejeezus out of everyone. They could try Lyon's trick and make it 'magical' . They could use thisMexican club's method and hope cheerleaders, acrobats and fire hold the public's attention.
Or they could keep it far more simple than all those things - and simply have scantily-clad women showing off their new kit.
That's the fairly basic approach Club Atletico Mineiro have taken. The Brazilian Serie A side wanted to make a big fuss of their latest strip unveiling, as it was a chance to show off new signing Robinho (one time most expensive player in British football history).
WHAT DO YOU THINK ABOUT THE IDEA ?
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